Megan Berke Avatar

Posted 8 months ago
by meganberke
via rvastreetart

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Street Art in Shanghai

rvastreetart:

This campaign by DDB China Group to create gorgeous trees on the streets of Shanghai is not only a clever way to promote walking over driving, but also a case study in the right kind of guerrilla marketing. Be sure to read the story and check out the short video. Way cool.

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