Before doubling down on mobile, any business should first ask themselves if they really understand mobility as a behavior and lifestyle, followed by tough questions about the role mobile plays in their business. From there, a strategy for mobile, built on an understanding of mobility, can take root.
Student at the College of William and Mary. Hails from the second star on the right; lover of anthropology, politics, the arts, yellow labs, Motown, shower singing and have been known to (occasionally!) overuse the exclamation point!
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